When we think of marketing, email marketing doesn’t always come to mind. Why use email when you can make use of colorful graphics, creative videos, convincing influencers, or even good blog posts? Believe it or not, though, email marketing remains quite an integral part of gathering user traction. And if you’re the kind of business owner who wants to take advantage of all business opportunities, getting good email marketing campaigns should be a priority. If you’re looking into doing something of the sort, then you’ll likely look into email marketing trends in 2019 that can help propel your branding game. You’ve come to the right place, as we have just the things you need.
Who says email is dead? In today’s day and age, emails to customers can make or break your marketing campaigns. In this article are email marketing trends in 2019 that can improve your campaigns wherever you are – be it in Hong Kong or elsewhere.
- Customer experience matters all the more: When we say customer experience is important, it’s not just in the way you interact with customers as they buy the product. Customer experience should be your priority regardless of your marketing method, and all the more so it’s important when you do email marketing. When you conduct any form of email marketing campaign, make sure you follow through with the kind of service or content you’ve promised your customers. If you got them hooked because of your emails with tips about your market, make sure you still provide such emails.
- When you make email marketing campaigns, always go for what your audiences will likely appreciate. There’s no use pushing for a campaign no one will be supportive of.
- Make sure it’s something you yourself would be supporting. If you’re a customer, is this approach to email something that would make you buy your own product?
- Try to ask customers actively as to what sorts of articles they want to read in the email, or what sorts of experience they want to have with your product. The sooner you get these sorted out, the much easier your time will be organizing and planning for your emails.
- Take advantage of predictive automation: When you have a business to run, you don’t necessarily have all the resources you need to manually send emails out to customers. As such, you’ll likely have to use automated emails and automation systems. Unfortunately, other small businesses give predictive emails a bad rep, especially when things they present to customers tend to be “obviously automated.” Give care when providing automated protocols to your systems. Make sure that while your emails are predictive, they remain authentic as well.
- If you have the opportunity to explore more automated systems, try giving them a go. It helps to be familiar with the features they offer, so even if you don’t use them for now, you know you’ve got some sources up your sleeve should you need them in the long run.
- If you do decide to use an automated service, make sure you’re aware of all their features and downsides. All services have their own pros and cons and make sure you avoid the cons and maximizing the advantages you can get.
- Predictive doesn’t mean lazy, though. Make personalized and custom content your priority, with your automated systems only there to support in terms of dissemination and production.
- Interactivity goes a long way: Don’t forget to remember that emails aren’t just there to “send your subscribers something to remember you by.” Your emails aren’t just reminders that you exist, rather they’re there to let fans, audiences, and potential customers know the latest not just in your brand but in your niche as well. This also means you’ve got to open opportunities for audiences to interact with you outside their inbox. These include in-email features such as ratings, reviews, and convenient methods of interacting with customers.
- When we say interactivity, we’re not just limited to calls-to-action. Good emails give a ton of opportunities to customers just with their email alone. They ask questions users can answer, they encourage users to explore the field more, and most important emphasize on the kind of value your product can offer.
- When trying to make emails interactive, don’t just settle for calls-to-action. Try to encourage to click links that lead to more articles, more products, and more chances of getting to know your product as a whole.
- Personalize opportunities for subscribers: A huge part of what makes email marketing successful is if you’re able to make experiences personal for your subscribers and audiences. Interestingly, this is something you can very much achieve with your current setup. Automatic email campaigns tend to make the process of sending emails easier, but there’s also a way to make it more interactive for customers. Perhaps help them choose the kind of emails they want to receive or customize the kind of data you send depending on your customer’s personality and goals.
- When making calls-to-action and other means of encouraging customers to engage with your products, don’t just make it appear “bland.” Make it as though your customers will have a personal benefit when getting your product or availing your services.
- Try to make sure the content you write or produce can relate to customers, and at the same time calls-to-action you suggest can imply a huge personal benefit when they do so.
- Quality content still trumps standards: Don’t forget that a huge part of successful email marketing campaigns lie in how you present your content to audiences in the first place. Remember that your emails still have to be relevant to your customers in order to get themselves out of the spam folder and into the actual inbox. This means making sure not only do you write good content, but the content you know your users can use in their everyday life as well – especially if they’re in your field.
- Don’t hesitate to write creative content even when sending emails. There’s a huge chance that interested customers will likely read what you have to write especially if it’s a topic they like.
- Try sticking to topics that aren’t just beneficial for your product, but your overall market as well. People want to read things they’re interested in or things they can find useful, so focus on creating engaging content.
Email Marketing in 2019: Automated, Personalized
Email marketing in 2019 definitely stepped up a notch. This year’s email marketing habits proved there’s more to emails than how they seem to appear – and today’s modern technological advancements and trends definitely affected the way we look at marketing with emails today. With the above tips in mind, you’ll likely be able to find a good jumping-off point to propel your email marketing towards. And given good planning and consistent execution, you’ll likely be able to go far with this year’s popular email trends.
Should you find yourself in need of a bit of assistance, our team here at Pnetform Web Development can certainly give you an edge when it comes to your marketing needs. Our approach towards our marketing strategies ensures we emphasize not just on meeting your needs but ensuring you’re primed for growth as well.