{"id":2439,"date":"2018-11-26T04:38:30","date_gmt":"2018-11-26T04:38:30","guid":{"rendered":"https:\/\/www.pnetform.com\/?page_id=2439"},"modified":"2018-12-15T13:47:46","modified_gmt":"2018-12-15T05:47:46","slug":"search-engine-optimization","status":"publish","type":"page","link":"https:\/\/www.pnetform.com\/en\/search-engine-optimization\/","title":{"rendered":"Search Engine Optimization"},"content":{"rendered":"\n  <div class=\"banner has-hover\" id=\"banner-635808016\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-771299044\" class=\"text-box banner-layer x0 md-x0 lg-x0 y50 md-y50 lg-y50 res-text\">\n       <div class=\"hover-bounce\">                         <div class=\"text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n<h1 class=\"entry-title is-larger\" style=\"text-align: left;\"><strong>Search Engine Optimization SEO &#8211; how to do it<\/strong><\/h1>\n              <\/div>\n           <\/div>\n                     <\/div>       \n<style>\n#text-box-771299044 {\n  width: 60%;\n}\n#text-box-771299044 .text {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-771299044 {\n    width: 58%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-635808016 {\n  padding-top: 270px;\n}\n#banner-635808016 .bg.bg-loaded {\n  background-image: url(https:\/\/www.pnetform.com\/wp-content\/uploads\/2018\/11\/services-header-bg-1400x447-1400x447.jpg);\n}\n#banner-635808016 .overlay {\n  background-color: rgba(0, 0, 0, 0.31);\n}\n<\/style>\n  <\/div>\n\n\n\t<section class=\"section floater\" id=\"section_416640831\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1782527475\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"1020\" height=\"377\" src=\"https:\/\/www.pnetform.com\/wp-content\/uploads\/2018\/12\/banner-7.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.pnetform.com\/wp-content\/uploads\/2018\/12\/banner-7.jpg 1141w, https:\/\/www.pnetform.com\/wp-content\/uploads\/2018\/12\/banner-7-800x296.jpg 800w, https:\/\/www.pnetform.com\/wp-content\/uploads\/2018\/12\/banner-7-768x284.jpg 768w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1782527475 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\n\t\t\n<style>\n#section_416640831 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  min-height: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section container-box\" id=\"section_1933812805\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<h2>What is SEO and why websites need it<\/h2>\n<p><span style=\"font-weight: 400;\">SEO stands for Search Engine Optimization. In short words, it is an integrated strategy to increase traffic from the organic or free search result of Google and other search engines. Google\u2019s searching algorithm is its top secret and always changing but SEO specialists devote to understand the algorithm as deep as possible to achieve the first page goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine that you pay to design and develop a website but nobody views it. This is why websites need SEO. Unlike Pay-per-click (PPC) advertising , it does not involve any direct payment to Google, Bing or other engines. Instead, websites compete for relevant keywords or phrases with websites\u2019 authority, relevancy and technicality.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pnetform\u2019s SEO consists of 3 elements: <\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">On-page optimization, off-site optimization and technical SEO. <\/span><\/h4>\n<p><span style=\"font-weight: 400;\">On-page optimization refers to the content optimization respect to relevant keywords interpreted by Google searching algorithm. Google likes to return most relevant pages satisfying users the most in information, education or entertainment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Off-site optimization refers to increase relevant external links (backlinks) to the website. Theoretically, more backlinks represents higher authority and the website should therefore be ranked higher. However, nowadays search engine is much more intelligent and it will determine the relevancy as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technical SEO refers to the optimization of the technical performance and requirement of the website and the hosting server for user experience and search engine crawling. It includes site speed, mobile friendliness, SSL, structure and other factors.<\/span><\/p>\n<h2>5 essential methods for pnetform to work out successful SEO<\/h2>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1933812805 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  margin-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"row\"  id=\"row-1417688828\">\n\n\t<div id=\"col-713847788\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3050\" title=\"Keyword Research\" src=\"https:\/\/www.pnetform.com\/wp-content\/uploads\/2018\/12\/seo1.png\" alt=\"SEO - Keyword Research\" width=\"111\" height=\"111\" \/><\/p>\n<h3 style=\"text-align: center;\">Keyword Research<\/h3>\n<p><span style=\"font-weight: 400;\">Intuitively, we hope a short keyword or even vocabulary return your website. However, the majority of global search is formulated with long-tail keyword phrase. These longer words search do conversion more effectively. pnetform first studies the relevant keywords and their combination to estimate the keyword value before furthermore procession.<\/span><\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1993600671\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3053\" title=\"Competitor Analysis\" src=\"https:\/\/www.pnetform.com\/wp-content\/uploads\/2018\/12\/seo2.png\" alt=\"SEO - Competitor Analysis\" width=\"111\" height=\"111\" \/><\/p>\n<h3 style=\"text-align: center;\">Competitor Analysis<\/h3>\n<p><span style=\"font-weight: 400;\">Once we obtain most valuable keywords to our clients, the next question is who are competing for these keywords and how strong they are. Simultaneously, we also assess how SEO friendly the competitors are to decide how we should battle or look for other keywords.<\/span><\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1644053766\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3056\" title=\"SEO Audit\" src=\"https:\/\/www.pnetform.com\/wp-content\/uploads\/2018\/12\/seo3.png\" alt=\"SEO Audit\" width=\"111\" height=\"111\" \/><\/p>\n<h3 style=\"text-align: center;\">SEO Audit<\/h3>\n<p><span style=\"font-weight: 400;\">In terms of technical SEO, a SEO friendly website will be ranked higher given that all other factors remain the same. This catalytic factor is critical because Google may even ignore your website if it is not easy to crawl.<\/span><\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2057157776\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3059\" title=\"Content Creation\" src=\"https:\/\/www.pnetform.com\/wp-content\/uploads\/2018\/12\/seo4.png\" alt=\"SEO - Content Creation\" width=\"111\" height=\"111\" \/><\/p>\n<h3 style=\"text-align: center;\">Content Creation<\/h3>\n<p><span style=\"font-weight: 400;\">Content is everything in SEO. Does a common human feel good after reading your web pages? Google gains reputation by returning useful websites. Furthermore, we should also apply keywords in a nature way or Google will penalize any keywords stuffing.<\/span><\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-554180752\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3062\" title=\"Link Building\" src=\"https:\/\/www.pnetform.com\/wp-content\/uploads\/2018\/12\/seo5.png\" alt=\"SEO - Link Building\" width=\"111\" height=\"111\" \/><\/p>\n<h3 style=\"text-align: center;\">Link Building<\/h3>\n<p><span style=\"font-weight: 400;\">Authority is the public recognition of an information source. For instance, Google returns the most quoted publication to academic search. One very important measure of authority is the backlink from recognized sites. Number counts, recognition counts more!<\/span><\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-70833252\">\n\n\t<div id=\"col-851526382\" class=\"col medium-3 small-6 large-3\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1200081554\" class=\"col medium-3 small-6 large-3\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-97271871\" class=\"col medium-3 small-6 large-3\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\t<section class=\"section\" id=\"section_127682629\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row align-middle align-center\"  id=\"row-1921795670\">\n\n\t<div id=\"col-1328223059\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_101729817\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"495\" height=\"495\" src=\"https:\/\/www.pnetform.com\/wp-content\/uploads\/2018\/12\/vector-6.png\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.pnetform.com\/wp-content\/uploads\/2018\/12\/vector-6.png 495w, https:\/\/www.pnetform.com\/wp-content\/uploads\/2018\/12\/vector-6-280x280.png 280w, https:\/\/www.pnetform.com\/wp-content\/uploads\/2018\/12\/vector-6-400x400.png 400w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_101729817 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-21869148\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2><span style=\"font-weight: 400; background-color: #364e8e; color: #ffffff;\">pnetform SEO Price Budget<\/span><\/h2>\n<p><span style=\"font-weight: 400; background-color: #364e8e; color: #ffffff;\">Based on Hong Kong Pricing Index in 2018, our basic SEO plan starts from HK$ 5,000 per month (exclude content creation). Rank at First page for 10 keywords in the first 6 months and another 10 keywords in the next 6 months.<\/span><\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_127682629 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(54, 78, 142);\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section container-box\" id=\"section_1450350261\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<p><span style=\"font-size: 130%;\"><strong>Potential extra fee:<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content complexity<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the existing website consists of large amount of text, this increases the time and the cost of analysis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technology used in the website<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In general we will do the technical works, but for not so common CMS or due to technical limitation, we may require extra cost or reject your offer.<\/span><\/p>\n<p><a href=\"https:\/\/www.pnetform.com\/en\/content-writing\/\"><span style=\"font-weight: 400;\">Copywriting<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The basic package excludes content creation. We welcome any request and our copywriting team leader is experienced in marketing and promotion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact us today for more SEO information!<\/span><\/p>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1450350261 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.6.1.1 - aioseo.com -->\n\t\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t\t<meta name=\"google-site-verification\" content=\"qpL7U-JryGeF4W4cS5t6zuNm1RAa-j5eylvk-ij0fns\" \/>\n\t\t<meta name=\"msvalidate.01\" content=\"28F9D8A48C8EFF53E3E8D1A0BA9D8DA5\" \/>\n\t\t<meta name=\"yandex-verification\" content=\"ff1c7b5fa2b0f1cf\" \/>\n\t\t<link rel=\"canonical\" href=\"https:\/\/www.pnetform.com\/en\/search-engine-optimization\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.6.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Web Design &amp; 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