{"id":4221,"date":"2019-02-14T12:17:54","date_gmt":"2019-02-14T04:17:54","guid":{"rendered":"https:\/\/www.pnetform.com\/?p=4221"},"modified":"2019-07-18T17:40:54","modified_gmt":"2019-07-18T09:40:54","slug":"how-digital-marketing-will-change-in-2019","status":"publish","type":"post","link":"https:\/\/www.pnetform.com\/en\/how-digital-marketing-will-change-in-2019\/","title":{"rendered":"How Digital Marketing Will Change in 2019"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-4222\" src=\"https:\/\/www.pnetform.com\/wp-content\/uploads\/2019\/02\/How-Digital-Marketing-Will-Change-in-2019-762x400.jpg\" alt=\"How Digital Marketing Will Change in 2019\" width=\"762\" height=\"400\" srcset=\"https:\/\/www.pnetform.com\/wp-content\/uploads\/2019\/02\/How-Digital-Marketing-Will-Change-in-2019-762x400.jpg 762w, https:\/\/www.pnetform.com\/wp-content\/uploads\/2019\/02\/How-Digital-Marketing-Will-Change-in-2019-768x403.jpg 768w, https:\/\/www.pnetform.com\/wp-content\/uploads\/2019\/02\/How-Digital-Marketing-Will-Change-in-2019.jpg 1200w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s barely the start of the New Year, and a lot has already happened worldwide. However, in the field of digital marketing, marketers and business owners have already positioned themselves for what can happen in the field throughout the year. Should you be threatened, afraid, or excited for the upcoming turn of events? Here\u2019s Pnetform Web Development\u2019s insights on just what might happen to, and <a href=\"https:\/\/www.pnetform.com\/en\/our-services\/\">How Digital Marketing Will Change in 2019<\/a> for the rest of the year. <\/span><\/p>\n<ul>\n<li><strong>Marketing with a purpose<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>A new time for voice assistants<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Go for video and multimedia content<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Local SEO will shine more<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Try to invest in virtual reality<\/strong><\/li>\n<\/ul>\n<h2>Marketing with a purpose<\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019re at a time where making a difference can be just as important as making a profit, and having <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2018\/12\/20\/e-commerce-trends-and-insights-for-planning-your-2019-digital-marketing-strategy\/\"><span style=\"font-weight: 400;\">a more human approach<\/span><\/a><span style=\"font-weight: 400;\"> to marketing can be extremely appealing to a lot of younger audiences. Try to make your digital marketing campaigns more personal and more focused on bringing your branding\u2019s vision to life, as this can generate a lot of appeal to audience members who want to make the most of their time and make a difference. By seeing your brand wanting to make a difference, this can motivate them to support you as well.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Look into your branding\u2019s vision to assess just how you can emphasize ways you can be more \u201cpersonal\u201d with your approach to audiences. What aspects of your vision, mission. Or even values can be turned into actionable marketing campaigns that can prove to be more engaging and interactive to audiences?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Try to look into more ways of making interactions with your audiences more meaningful. This isn\u2019t limited to social media alone. Make products and emails more personalized and customizable, as some degree of personalization does give the impression of individuality and uniqueness to readers. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2>A new time for voice assistants<\/h2>\n<p><span style=\"font-weight: 400;\">Voice assistants such as Siri, Bixby, and Alexa are popular not just because of the \u201cartificial intelligence scare,\u201d or other memes related to them, but they\u2019ve become <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2018\/12\/20\/e-commerce-trends-and-insights-for-planning-your-2019-digital-marketing-strategy\/\"><span style=\"font-weight: 400;\">extremely efficient in providing care and assistance to their owners<\/span><\/a><span style=\"font-weight: 400;\">. Tapping into this aspect of voice assistants can boost appeal to your business and attract new customers. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make your business, brands, and services easily recognizable by these voice assistants. A good way of doing this is making sure everything you have &#8211; from websites to applications to your SEO &#8211; be easily accessible by these very services. Try to register your business in digital directories, and make your posts easily accessible through keywords and phrases of interest.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Try to boost your overall appeal by tapping into digital marketing efforts that expand your reach to your audiences. Make relevant posts across your blog and your social media platforms to increase your traction with your audience. And therefore increasing your relevance to voice searches. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2>Go for video and multimedia content<\/h2>\n<p><span style=\"font-weight: 400;\">Despite your website\u2019s need for sustained success or need for growth. You should always make sure everything is updated in terms of web development, web design, and website efficiency. Aside from updating the way your code appears, or updating your website aesthetic, you should start banking <\/span><a href=\"https:\/\/francisdigitalmarketing.com\/digital-marketing-trends-and-predictions\/\"><span style=\"font-weight: 400;\">on more multimedia content<\/span><\/a><span style=\"font-weight: 400;\"> to improve your digital presence online. This should go hand-in-hand with the kind of growth you\u2019re looking for in your various platforms.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t hesitate integrating more video and multimedia content into your social media platforms and websites. Facebook, Twitter, and Instagram presences could benefit largely from seeing your products and endorsers in action. As this gives your brand a more updated and approachable look. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure your websites can play video and multimedia content not just for blogs, but for your pages in general. Make it a point to integrate these features into your websites without any form of hassle at all. This expands your potential to offer content beyond blogs that can appeal to your viewers. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2>Local SEO will shine more<\/h2>\n<figure id=\"attachment_5320\" aria-describedby=\"caption-attachment-5320\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5320 size-full\" src=\"https:\/\/www.pnetform.com\/wp-content\/uploads\/2019\/02\/blog-images.jpg\" alt=\"\" width=\"900\" height=\"360\" \/><figcaption id=\"caption-attachment-5320\" class=\"wp-caption-text\">Local SEO will shine more<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.pnetform.com\/en\/search-engine-optimization\/\">Search engine optimization<\/a> (SEO) is nowhere near in danger this 2019, but it does help to focus on its many aspects. This year, <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2018\/12\/05\/five-digital-marketing-trends-to-watch-in-2019\/\"><span style=\"font-weight: 400;\">local SEO will shine<\/span><\/a><span style=\"font-weight: 400;\"> more thanks to the arrival of newer and better ways to stay in touch with peers, locations, organizations, and causes around us. It\u2019s much easier to gain access to local events, products, and even figures of interest. Local SEO allows you to tap into such opportunities to boost your brands and even services.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take note of the existence of digital yellow pages and indices that will allow you to record the existence of your brand and many relevant information. Google Business, for instance, allows you to record your business and any relevant information for customers. Which gives you a handy way of being \u201cimmortal\u201d in the digital marketplace. This also makes it much easier for Google to offer your brand to others.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tap into opportunities to boost brand appeal to people near you. Try to look into what keywords, products, events, and even happenings matter to your local audiences, and try to make posts and marketing campaigns that tap into these opportunities. <\/span><\/li>\n<\/ul>\n<h2>Try to invest in virtual reality and augmented reality<\/h2>\n<p><span style=\"font-weight: 400;\">Despite the lack of virtual reality (VR) and augmented reality (AR) devices in the market, there\u2019s a lot of <\/span><a href=\"https:\/\/www.sempdx.org\/blog\/2019-digital-marketing-predictions\/\"><span style=\"font-weight: 400;\">investment opportunities for VR and AR today<\/span><\/a><span style=\"font-weight: 400;\">. We might be ways ahead before we see VR and AR go mainstream in technology, television, computers, and even mobile, but if there\u2019s anything 2018 has shown. It\u2019s that a lot of tech companies have started investing in the creation of more efficient and more effective means to access information and other forms of experiences via VR and AR. If you\u2019re capable of investing in VR and AR technology, now is really the time to do it for digital marketing.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Try looking into devices such as the Oculus Rift, which is arguably one of the more \u201ccheaper\u201d VR device models. Look into boosting digital marketing opportunities of these brands so they can become more mainstream. And you can at least position your company as one of the leading forces behind their future fame.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Look into \u201ccomplementary\u201d or \u201csupplementary\u201d services VR and AR will eventually rely on and boost them via digital marketing. Online radio advertising, multimedia usage, and even other touch-based platforms will likely be used to power VR and AR services. The earlier you try integrating these into your brand\u2019s marketing. The easier the transition into AR and VR will be for you.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Try to integrate even simple AR capabilities into your brand marketing. 360-degree images of events and product demonstrations, touch-intensive experiences. And even applications that rely on augmented reality can definitely boost your brand appeal. <\/span><\/li>\n<\/ul>\n<h2>Digital Marketing in 2019: Innovation Still Rocks<\/h2>\n<p><span style=\"font-weight: 400;\">At the end of the day, perhaps the most important takeaway here is that digital marketing. This 2019 remains ever-focused on innovating various fields. After all, the existence of quite a lot of technological improvements give us the tools. We need to make better and improved websites. Marketing materials, and campaigns for our audiences. Of course, how this can impact our business depends on how we use this to our advantage. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s barely the start of the New Year, and a lot has already happened worldwide. However, in the field of digital marketing, marketers and business owners have already positioned themselves for what can happen in the field throughout the year. Should you be threatened, afraid, or excited for the upcoming turn of events? Here\u2019s Pnetform&#8230;<\/p>\n","protected":false},"author":13,"featured_media":4222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false},"categories":[100,112],"tags":[102,183,160,161,158,184,159],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"It\u2019s barely the start of the New Year, and a lot has already happened worldwide. 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