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When we think of \u201ceffective digital marketing<\/a> strategies,\u201d we often think of complex plans that have a few hundred steps to achieve our goals. However, a lot of us often forget that sometimes success lies in simplicity, and we simply need to tailor our digital marketing strategies to achieve this. Regardless if your brand caters to a local audience in Hong Kong, or if you have an online store that caters to an international network of suppliers, your digital marketing can certainly benefit from a boost. And this is especially if said boost is just comprised of 10 extremely easy strategies you can do. Remember, these won\u2019t give you results overnight. However, if you turn these into hobbies, you can definitely turn your brand\u2019s life around and have quite an awesome spin to your digital marketing needs. <\/span><\/p>\n Perhaps the most important basic strategy in digital marketing people miss is to actually set a <\/span>proper goal<\/span>. Remember, everything about your branding – even in the digital space – hinges on what kind of goal you have for your brand, products and services, and especially your audience. Try to set as clear a goal as possible, and start making a roadmap from there. When you\u2019re aware of what you want to achieve, you can slowly work out what tools you need to make it work, what kind of people you need to hire, and what achievements you need to work out on to meet your goals. <\/span><\/p>\n If you\u2019re in marketing, you\u2019re probably already familiar with customer journeys – these are \u201cfunnels\u201d that essentially dictate the kind of experience you want your customers to have. It\u2019s essential you have this very early on, as this tells you what you need to work towards when it comes to your future campaigns. If you want your customer to buy your products eventually, you need to slowly encourage them to do so. Customers of different interest levels need different approaches. Enthusiasts might need in-depth articles, casual audiences may need lighter content like video, and so on. <\/span><\/p>\n Calls-to-action help encourage users to check out your content and other offerings with buttons and other \u201cnudges.\u201d These don\u2019t always need to be buttons, though. You can rely on words, phrases, expressions such as \u201cBuy Now!\u201d and others to encourage your audiences to get your products. You need to try and test these out depending on the kind of thrust or approach you want on your digital marketing spin. Don\u2019t forget to think these through. <\/span><\/p>\n It’s imperative you get ways of assessing your performance in the context of numbers. How many page views did your site get? How many engagements did you have in social media? However, pick numbers that only mean something useful to you. If a statistic is there that doesn’t have any impact as to how you plan on moving as a brand, then you can’t rely on that number. Focus on what really helps you check if your branding works.<\/span><\/p>\n It’s not just important to have good content, but a good means to disseminate your information as well. It’s not a matter of which medium gets you the most views, but rather which <\/span>medium<\/span><\/a> exposes you to the most of your target audience. Make sure your content gets spread on places where readers can get interested. Show your photography company in a photography message board, for instance.<\/span><\/p>\n A lot of people look at social media as just a means to spread your content, but it’s much more than that. Integrate your social media into your marketing plan<\/a> and treat it as a relevant medium of its own. When people get your content on social media, and if they deem it relevant enough, they may automatically spread it themselves until it becomes recognizable and iconic.<\/span><\/p>\n Don’t forget to humanize your branding in digital marketing<\/a>. When you make digital marketing strategies, don’t neglect the need to make your branding something people relate to. When your brand is something people can remember experiences from, you will most likely get recognized anywhere and everywhere. Bank on human experience, and make your digital marketing approach something people will want to relate to.<\/span><\/p>\n If you want a digital marketing strategy to work for you, never forget to <\/span>give your customers value<\/span><\/a>. Always give them a reason to come back to your company and rely on your product. When you give a customer your brand’s value, you’re giving them something to attach your brand with. Make this value not just a consistent part of your message, but also a consistent part of your offerings.<\/span><\/p>\nGoals Help Set Your Course<\/h2>\n
Determine Your Funnel<\/h2>\n
Calls-To-Action Can Work At The Right Cue<\/h2>\n
Numbers Count If They Matter<\/h2>\n
Send Your Message Where It Matters<\/h2>\n
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Don’t Underestimate The Power Of Social Media<\/h2>\n
Humanize Your Branding<\/h2>\n
Always Give Customers Value<\/h2>\n
Share Your Stories<\/h2>\n