{"id":5620,"date":"2019-07-30T13:45:00","date_gmt":"2019-07-30T05:45:00","guid":{"rendered":"https:\/\/www.pnetform.com\/?p=5620"},"modified":"2019-07-30T13:46:38","modified_gmt":"2019-07-30T05:46:38","slug":"email-marketing-trends-to-survive-in-mid-year-2019","status":"publish","type":"post","link":"https:\/\/www.pnetform.com\/en\/email-marketing-trends-to-survive-in-mid-year-2019\/","title":{"rendered":"Email marketing trends to survive in mid-year 2019"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-5621\" src=\"https:\/\/www.pnetform.com\/wp-content\/uploads\/2019\/07\/Emerging-email-marketing-trends-to-survive-in-mid-year-2019-graphics-762x400.jpg\" alt=\"\" width=\"762\" height=\"400\" srcset=\"https:\/\/www.pnetform.com\/wp-content\/uploads\/2019\/07\/Emerging-email-marketing-trends-to-survive-in-mid-year-2019-graphics-762x400.jpg 762w, https:\/\/www.pnetform.com\/wp-content\/uploads\/2019\/07\/Emerging-email-marketing-trends-to-survive-in-mid-year-2019-graphics-768x403.jpg 768w, https:\/\/www.pnetform.com\/wp-content\/uploads\/2019\/07\/Emerging-email-marketing-trends-to-survive-in-mid-year-2019-graphics.jpg 1200w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When we think of marketing, email marketing doesn&#8217;t always come to mind. Why use email when you can make use of colorful graphics, creative videos, convincing influencers, or even good blog posts? Believe it or not, though, email marketing remains quite an integral part of gathering user traction. And if you&#8217;re the kind of business owner who wants to take advantage of all business opportunities, getting good email marketing campaigns should be a priority. If you&#8217;re looking into doing something of the sort, then you&#8217;ll likely look into email marketing trends in 2019 that can help propel your branding game. You&#8217;ve come to the right place, as we have just the things you need.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Who says email is dead? In today&#8217;s day and age, emails to customers can make or break your marketing campaigns. In this article are email marketing trends in 2019 that can improve your campaigns wherever you are &#8211; be it in Hong Kong or elsewhere.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Customer experience matters all the more: <span style=\"font-weight: 400;\">When we say customer experience is important, it\u2019s not just in the way you interact with customers as they buy the product. <\/span><a href=\"https:\/\/www.emailmonday.com\/email-marketing-automation-trends-predictions\/\"><span style=\"font-weight: 400;\">Customer experience<\/span><\/a><span style=\"font-weight: 400;\"> should be your priority regardless of your marketing method, and all the more so it\u2019s important when you do email marketing. When you conduct any form of email marketing campaign, make sure you follow through with the kind of service or content you\u2019ve promised your customers. If you got them hooked because of your emails with tips about your market, make sure you still provide such emails.<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">When you make email marketing campaigns, always go for what your audiences will likely appreciate. There\u2019s no use pushing for a campaign no one will be supportive of.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Make sure it\u2019s something you yourself would be supporting. If you\u2019re a customer, is this approach to email something that would make you buy your own product?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Try to ask customers actively as to what sorts of articles they want to read in the email, or what sorts of experience they want to have with your product. The sooner you get these sorted out, the much easier your time will be organizing and planning for your emails.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Take advantage of predictive automation: <span style=\"font-weight: 400;\">When you have a business to run, you don\u2019t necessarily have all the resources you need to manually send emails out to customers. As such, you\u2019ll likely have to use automated emails and automation systems. Unfortunately, other small businesses give predictive emails a bad rep, especially when things they present to customers tend to be \u201cobviously automated.\u201d Give care when providing automated protocols to your systems. Make sure that while your emails are predictive, they remain authentic as well.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">If you have the opportunity to explore more automated systems, try giving them a go. It helps to be familiar with the features they offer, so even if you don\u2019t use them for now, you know you\u2019ve got some sources up your sleeve should you need them in the long run.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">If you do decide to use an automated service, make sure you\u2019re aware of all their features and downsides. All services have their own pros and cons and make sure you avoid the cons and maximizing the advantages you can get.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Predictive doesn\u2019t mean lazy, though. Make personalized and custom content your priority, with your automated systems only there to support in terms of dissemination and production.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Interactivity goes a long way: <span style=\"font-weight: 400;\">Don\u2019t forget to remember that emails aren\u2019t just there to \u201csend your subscribers something to remember you by.\u201d Your emails aren\u2019t just reminders that you exist, rather they\u2019re there to let fans, audiences, and potential customers know the latest not just in your brand but in your niche as well. This also means you\u2019ve got to open opportunities for audiences <\/span><a href=\"https:\/\/www.salesforce.com\/blog\/2019\/02\/email-marketing-trends.html\"><span style=\"font-weight: 400;\">to interact <\/span><\/a><span style=\"font-weight: 400;\">with you outside their inbox. These include in-email features such as ratings, reviews, and convenient methods of interacting with customers.<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">When we say interactivity, we\u2019re not just limited to calls-to-action. Good emails give a ton of opportunities to customers just with their email alone. They ask questions users can answer, they encourage users to explore the field more, and most important emphasize on the kind of value your product can offer.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">When trying to make emails interactive, don\u2019t just settle for calls-to-action. Try to encourage to click links that lead to more articles, more products, and more chances of getting to know your product as a whole.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Personalize opportunities for subscribers: <span style=\"font-weight: 400;\">A huge part of what makes email marketing successful is if you\u2019re able to make experiences personal for your subscribers and audiences. Interestingly, this is something you can very much achieve with your current setup. Automatic email campaigns tend to make the process of sending emails easier, but there\u2019s also a way to make it more interactive for customers. Perhaps help them choose the kind of emails they want to receive or customize the kind of data you send depending on your customer\u2019s personality and goals.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">When making calls-to-action and other means of encouraging customers to engage with your products, don\u2019t just make it appear \u201cbland.\u201d Make it as though your customers will have a personal benefit when getting your product or availing your services.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Try to make sure the content you write or produce can relate to customers, and at the same time calls-to-action you suggest can imply a huge personal benefit when they do so.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Quality content still trumps standards: <span style=\"font-weight: 400;\">Don\u2019t forget that a huge part of successful email marketing campaigns lie in<\/span><a href=\"https:\/\/marketingland.com\/email-marketing-trends-to-expect-in-2019-254584\"><span style=\"font-weight: 400;\"> how you present<\/span><\/a><span style=\"font-weight: 400;\"> your content to audiences in the first place. Remember that your emails still have to be relevant to your customers in order to get themselves out of the spam folder and into the actual inbox. This means making sure not only do you write good content, but the content you know your users can use in their everyday life as well &#8211; especially if they\u2019re in your field.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Don\u2019t hesitate to write creative content even when sending emails. There\u2019s a huge chance that interested customers will likely read what you have to write especially if it\u2019s a topic they like.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Try sticking to topics that aren\u2019t just beneficial for your product, but your overall market as well. People want to read things they\u2019re interested in or things they can find useful, so focus on creating engaging content.<\/span><\/li>\n<\/ul>\n<h3><b>Email Marketing in 2019: Automated, Personalized<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Email marketing in 2019 definitely stepped up a notch. This year&#8217;s email marketing habits proved there&#8217;s more to emails than how they seem to appear &#8211; and today&#8217;s modern technological advancements and trends definitely affected the way we look at marketing with emails today. With the above tips in mind, you&#8217;ll likely be able to find a good jumping-off point to propel your email marketing towards. And given good planning and consistent execution, you&#8217;ll likely be able to go far with this year&#8217;s popular email trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Should you find yourself in need of a bit of assistance, our team here at Pnetform Web Development can certainly give you an edge when it comes to your marketing needs. Our approach towards our marketing strategies ensures we emphasize not just on meeting your needs but ensuring you\u2019re primed for growth as well.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we think of marketing, email marketing doesn&#8217;t always come to mind. Why use email when you can make use of colorful graphics, creative videos, convincing influencers, or even good blog posts? Believe it or not, though, email marketing remains quite an integral part of gathering user traction. And if you&#8217;re the kind of business&#8230;<\/p>\n","protected":false},"author":3,"featured_media":5621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[254],"tags":[],"class_list":["post-5620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Who says email is dead? In today&#039;s day and age, emails to customers can make or break your marketing campaigns. 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