{"id":5926,"date":"2019-10-31T19:50:42","date_gmt":"2019-10-31T11:50:42","guid":{"rendered":"https:\/\/www.pnetform.com\/?p=5926"},"modified":"2023-03-28T10:47:15","modified_gmt":"2023-03-28T02:47:15","slug":"digital-marketing-in-hong-kong-what-makes-it-different","status":"publish","type":"post","link":"https:\/\/www.pnetform.com\/en\/digital-marketing-in-hong-kong-what-makes-it-different\/","title":{"rendered":"Digital Marketing in Hong Kong: What Makes It Different?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-5927\" src=\"https:\/\/www.pnetform.com\/wp-content\/uploads\/2019\/11\/Digital-Marketing-in-Hong-Kong-What-Makes-It-Different-762x400.jpg\" alt=\"\" width=\"762\" height=\"400\" srcset=\"https:\/\/www.pnetform.com\/wp-content\/uploads\/2019\/11\/Digital-Marketing-in-Hong-Kong-What-Makes-It-Different-762x400.jpg 762w, https:\/\/www.pnetform.com\/wp-content\/uploads\/2019\/11\/Digital-Marketing-in-Hong-Kong-What-Makes-It-Different-768x403.jpg 768w, https:\/\/www.pnetform.com\/wp-content\/uploads\/2019\/11\/Digital-Marketing-in-Hong-Kong-What-Makes-It-Different.jpg 1200w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">While digital marketing in Hong Kong seems to be the same as with its other international neighbors, there are key differences marketers always need to pay attention to. Tackling such a subject is important, because audiences and consumers in Hong Kong can be vastly different compared to their neighboring countries, especially depending on the industry in question. Understanding some basic principles behind the nuances of Hong Kong\u2019s digital marketing scene can be a vital aid to ensuring success in both local and global SEO. What are these differences, and how can you use these to your advantage?<\/span><\/p>\n<h2><\/h2>\n<h2>Traditional media presence means tackling not just digital<\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to Hong Kong, it helps to remember that its digital marketing scene is still rising up. This is especially because the Hong Kong market has gotten <\/span><a href=\"https:\/\/www.taksudigital.com\/blog\/the-digital-marketing-nuances-of-hong-kong\"><span style=\"font-weight: 400;\">used to traditional methods<\/span><\/a><span style=\"font-weight: 400;\"> of media like TV and radio. If you want to appeal to the Hong Kong market, you need to grasp not just current digital marketing methods, but how you can leverage on existing media to your advantage as a digital marketer.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hong Kong has a developing digital marketing landscape, but it\u2019s a bit behind other Asian countries. As per a <\/span><a href=\"http:\/\/www.theegg.com\/seo\/apac\/11-facts-hk-digital-marketing-industry\/\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\"> of the Hong Kong Digital Marketing Association, by 2021, budgets for online ad spending will be at 34-percent, and TV spending will be around 14-percent. In the same year, it\u2019s projected that neighbors in China and Korea will have 70-percent and 50-percent allocation to online spending, respectively. This means if you want to get into the marketing game in Hong Kong, you can\u2019t solely rely on digital \u2013 you still have to consider how your digital campaigns work with traditional marketing methods.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Businesses in Hong Kong don\u2019t seem to be fully converted into digital, either. Building on the above point, an <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/trends-and-insights\/smarter-digital-city-20-highlights-research\/\"><span style=\"font-weight: 400;\">article<\/span><\/a><span style=\"font-weight: 400;\"> pointed out that 50-percent of SMBs they interviewed in Hong Kong believe digital is important to their business. This slow adoption of digital marketing methods might explain lower digital spend, meaning your marketing approach should be different as well.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Given how traditional media still remains popular in Hong Kong, your marketing spend shouldn\u2019t solely rely on digital. You should also consider integrating television ads, newspaper ads, and even physical marketing materials \u2013 flyers, billboards and the like \u2013 to aid your digital spend. This might seem a bit costly at the beginning, but the shift to digital can be easier once you\u2019ve started building your own brand in Hong Kong.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>All set for innovations in digital marketing<\/h2>\n<p><span style=\"font-weight: 400;\">Just because Hong Kong has a traditional side doesn&#8217;t mean it&#8217;s not open to expansion. In fact, the influx of younger professionals in the market means a rise of young marketers familiar with more <\/span><a href=\"https:\/\/hongkongbusiness.hk\/media-marketing\/commentary\/how-do-digital-marketing-in-hong-kong\"><span style=\"font-weight: 400;\">modern methods of digital marketing.<\/span><\/a><span style=\"font-weight: 400;\"> This means if you want to appeal to audiences in Hong Kong, you can also choose to provide services and products geared to more technology-savvy younger audiences.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile audiences likely remain a huge market in Hong Kong, especially thanks to the presence of young professionals that are always glued in their phones. In a WE ARE SOCIAL study, there are 12-million mobile subscriptions in the city \u2013 which is 165-percent of the whole population. To compare, France only has 101-percent internet penetration rate, and it\u2019s 8-times as populated as Hong Kong. This means you have a huge potential market if you prioritize digital marketing as a main method of reaching audiences.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s not just Google\u2019s game in Hong Kong. If you\u2019re looking for a bit of a challenge and something new to tackle, you can do digital marketing in Hong Kong and take on a vastly different landscape for search engines. Say, if you want your business to be known, you can\u2019t just prioritize Google. And while Google remains a leader in Hong Kong, you have to consider Yahoo! as well. Given Hong Kong\u2019s proximity to the mainland, you have to consider their own search engines as well \u2013 including Baidu, Shenma, and Haosou.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You should also note that China isn\u2019t that far off from Hong Kong, which means a part of your digital marketing considerations should involve including mainland Chinese audiences for your brand. This also means you should consider adopting digital marketing methods and campaigns that can appeal to a mainland audience to boost your reach. Should you succeed in this regard, you can easily have two (2) huge sets of audiences for your brand.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Diverse and multicultural atmosphere is perfect for newcomers<\/h2>\n<p><span style=\"font-weight: 400;\">If you want a market for innovative products and services, Hong Kong is definitely a place you should check out. Its diverse and multicultural atmosphere makes it the perfect place to start building a brand, especially in new fields. Unlike other places around the world, the bustling metropolis of Hong Kong shows it&#8217;s advanced enough to support multiple industries but also culturally diverse in that it can cater to businesses of very different or even super specific niches.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hong Kong actually demonstrates an audience that speaks three (3) major world languages. This is thanks to Hong Kong\u2019s location and status as a world leader in various international industries. As such, while Hong Kong has Chinese and English as official languages, a lot of people in Hong Kong also speak Mandarin. The main language is Cantonese or traditional Chinese, while Mandarin or simplified Chinese is also prevalent. This means multilingual websites, applications, or campaigns can have a lot of reach if you use them properly. Having various language options can be extremely advantageous for you in this regard.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s also important to consider the influx of tourists in Hong Kong, as their presence can be extremely helpful in terms of boosting your sales. While they might not necessarily be \u201cloyal\u201d customers, word-of-mouth can be an extremely popular marketing tool, especially among tourists. Consider marketing to them as well.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you want to fully pursue digital, you\u2019ll likely have an audience in Hong Kong, regardless of slow adoption of digital campaigns by SMBs. <\/span><span style=\"font-weight: 400;\">Statistics<\/span><span style=\"font-weight: 400;\"> show that 80-percent of smartphones in Hong Kong are owned by 10- to 14-year-olds, while 90-percent of people aged 15 to 64 have them as well.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And despite slow adoption for digital, people also spend a fair amount of time on their phones as well \u2013 around 2.5-hours, compared to the 1.5-hours spent watching TV. While there\u2019s an hour\u2019s worth of difference, people still watch a lot of TV in Hong Kong, so it\u2019s not surprising that TV ad spend is helpful as well.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Digital Marketing in Hong Kong: Tradition Meets Potential<\/h2>\n<p><span style=\"font-weight: 400;\">With the above in mind, it helps to understand that Hong Kong\u2019s digital marketing scene shouldn\u2019t be treated as \u201ctraditional,\u201d nor should it be treated as \u201ccompletely modern.\u201d This fine line between tradition and the \u201cfuture\u201d allows marketers to have a ton of opportunities to utilize various marketing methods to attract Hong Kong audiences in multiple ways. At first glance, this might seem a bit confusing to some digital marketers. However, once you get the hang of understanding such a multicultural and diverse audience, you might soon find it fun to appeal to the Hong Kong audience, as their approach to digital marketing will always keep you on your toes. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While digital marketing in Hong Kong seems to be the same as with its other international neighbors, there are key differences marketers always need to pay attention to. Tackling such a subject is important, because audiences and consumers in Hong Kong can be vastly different compared to their neighboring countries, especially depending on the industry&#8230;<\/p>\n","protected":false},"author":3,"featured_media":5927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[100,162],"tags":[102,105],"class_list":["post-5926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-online-branding","tag-digital-marketing","tag-online-branding"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"While digital marketing in Hong Kong seems to be the same 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