A lot of people tend to forget that link building remains perhaps the most integral of any digital marketing strategy. When we talk of search engine optimization (SEO), we likely think of making sure “you appear appealing to search engines.” And this much actually makes sense. However, it’s important to realize that there are more elements involved to “making you appeal to search engines” than meets the eye. In fact, a huge part of your digital marketing and SEO strategy hinges on your capability to understand just what makes search engines “tick.” In this case, we’re actually talking about link building and its many elements. This article explores just what link building is, and how important link building is to building an overall SEO strategy.
On Link Building: An Integral Component of Digital Marketing
Before we proceed with the specifics, it can help to realize as early as now that link building should remain an integral and central part of your digital marketing thrust. Whereas areas like content marketing, email marketing, or even event marketing have their own systems, pros, and cons, it helps for you to focus on link building in order for you to have a framework on how the rest of your branding proceeds. The strength or weakness of your links and your link potential can help identify what sorts of approaches you need to do to meet your goals and achieve stronger SEO. Companies like Pnetform Web Development have the means and training to help your brand achieve a stronger link building presence.
What Is Link Building?
This is the burning question, and the answer is really not as simple as it seems. Link building is essentially what it sounds like: the act of building links. You don’t just “make” links, though. You assess them, cultivate them, and ensure links you manage to make and link through your networks can be reliable for your needs. In its most basic sense, link building encourages you to make create and check out links to pages and assortment of content that can benefit your search engine optimization (SEO). This can sound complicated at first, but let’s give ourselves a quick definition of concepts:
- Search Engine Optimization, or SEO: If you’re pursuing a digital marketing push, you will likely get a lot of traffic and potential customers when they stumble upon your website. This can happen in a lot of ways – people can find you in social media sites, people can read about you in a blog, or even find you in search engines. When you focus on fixing your site and your content in a way that makes search engines “show” your content in their listing, that’s SEO.
- Links: A link is what you think it is – a hyperlink. It’s an “address” people click to see a particular page. In link building, you find links on both your website and others’ that can be used to boost your page’s “authority” in your search engine and your niche.
Link Building Reinforces Your SEO
With the above in mind, it does help to realize that link building is one of the building blocks of SEO. You can get better traction as a brand with the right kind of links across your pages and your niche. This isn’t easy, though, as there are useful functions of link building you can consider investing in:
- Link building improves your impression on both search engines and users. Search engines look for the best and relevant content depending on topics and subjects, and links often prove such is the case. And while Google and others don’t reveal their algorithms, it’s more than enough to know search engines need to know you’re reliable for them to improve your standing on their platform. You can use link building to get this advantage.
- Link building can ensure the right pages get the best traction. Given the right setup, you can ensure particular links in your site get the best views. If your content and others’ you’re coordinating with get to link back to useful and longform pieces, the better your SEO can get.
- Link building can form powerful networks of links across pages. When you rely on link building and use it properly, you can potentially influence your customer journeys throughout your links. Theoretically, you can be capable of creating interrelated articles and pages that can have every relevant piece of content depending on your customer needs.
Why Do You Need Link Building?
It’s important for you to understand how link building works because of the benefits it can get you and your SEO approach. Knowing these can help you put into perspective how you can use link building better in your branding needs.
- You can use it to strengthen your branding presence in your niche. If you get your links exposed well, you can sure to find better ways of getting your name out there in the field. If the right people and pages get to link to you, you can definitely establish your presence better. The more people link back to your content and pages, the stronger the association search engines will give your product to your niche.
- You can get the attention of others in your niche. It helps to remember as early as now that thriving in your niche doesn’t mean beating the competition. It’s to provide useful offerings that can encourage competition. The case is the same with link building. While it’s unadvisable to link back to competition, try to get the attention of “peripherals” or people related to your field. Other products and services related or that could use your products and offerings can be good help to improve your branding. If they get to link back to your content, you may have a huge advantage to your needs.
- You can let the others do the work for you. When you start building links across your pages, the more you’re going to be noticed by both search engines and people looking into your niche. Aside from SEO, it’s people interested in your niche that you should invest in. Even if your blog or website isn’t super popular, enthusiasts will most likely get to your content by virtue of their interest. Make sure content you produce link to other useful and insightful pages from your site and others. This ensures not just enthusiasts but other people also know you’re giving out reliable content.
- You can reach good balance and improve your reputation. When you gradually build out links across your pages, you’ll not only feature useful links from your site, but from others’ as well. These are called inbound (internal) and outbound (external) links. A good balance of these links tell search engines you’re relying on both your content and reputable content from others to create relevant pages. This leaves a good impression to them, and can be used to your advantage.
- You can ensure exploring your site becomes a natural thing. When you begin building links in content across your networks, you can start getting the attention of users and audiences interested in your subjects. Remember, don’t target casual readers that will be in your site once. You’re better off targeting people who can benefit from your content and pages for a long time. This ensures you’re going to get subscribers, and not one-time visitors. The better the links in your site, the better the chances they’d explore more of your site’s content. This will overall work to your advantage, as this rakes in more organic views.
Don’t Neglect Your Link Building Potential
If there’s anything the above would share about link building, it’s that a huge part of SEO hinges on how well you can build and organize a strategy today have your links as spread out as properly as possible. It helps to take good care in curating the content you create and to ensure links to your company website and away from your company website lead to relevant, helpful, and important links. This seems easy at first, but not exactly something you can fulfill immediately. It helps to have a good and basic idea on how link building works in order to fully have it benefit your company. Groups and teams such as Pnetform Web Development can help you pursue a stronger link building strategy.