Search engine optimization, or SEO, has a lot to do with the success of your business website. Ideally, if you follow good website SEO, you should be attracting good traffic and converting leads. However, the nature of SEO as an investment makes it tricky to determine whether the lack of traction now is just your website biding its time or a sign of an inefficient SEO strategy. If you’re not getting the returns you need, you probably should zero in on why your website has a poor SEO ranking.
Poor Website SEO Ranking: Getting To The Root Of The Problem
- What’s The Next Step?
- SEO Ranking: Check Why It’s Low ASAP
Poor Website SEO Ranking: Getting To The Root Of The Problem
It’s important to remember that it’s not just SEO that helps bring traction to your site. It’s actually good SEO that makes your site profitable. Likewise, a poor SEO ranking can put your site in an unpleasant place. As such, it helps to actually identify what might jeopardize your site. Here are some points you should check:
Your website might be new
When people try optimizing their website for SEO, some think their business websites will instantly rank. This isn’t always the case, especially if it’s new. Sometimes, being ranked for specific keywords can take weeks, or even months.
- The best first step is to check if you’ve been indexed in the first place. You can do this by typing “site: [yoursite.com]” to see all the pages in your site that have been indexed.
- Google normally finds these on its own, but you can also manually submit your website for review.
You might have poor optimization
One deadly mistake for digital marketers is the lack of optimization, especially for SEO. When you want your website to have good SEO rankings, you’ve got to make sure your site is optimized.
- This doesn’t just apply to richer, well-coded scripts. Rather, this applies to making sure file sizes are as compressed as possible, and if your website supports mobile viewing.
- A lot don’t realize that Google takes it as a huge deal breaker if a website isn’t fit for mobile viewing.
You might be targeting short tail but high-volume keywords
You can’t shine in a crowd if you’re all wearing the same outfit. While short, high-volume keywords have become extremely popular before, these kinds of keywords may be over saturating today’s market.
- Indeed, having keywords of different sorts will help. However, try to focus on specific keywords that precisely fit your niche, industry, and specialization.
- This allows you to appear more unique than the competition, especially in the eyes of search engines.
Your website lacks rich content
If your content is “thin,” you might be in big trouble. Google finds websites attractive when they release “rich” content. This means content has to be informative, entertaining, and relevant for consumers.
- When you make content for your website, don’t just focus on getting visitors. Sometimes, we get too drowned in the idea that more visitors is good. This isn’t always the case.
- When you have a lot of visitors but none of them want to avail your service, something might be wrong with your SEO approach.
Your website might be hard to navigate
There’s a reason why webmasters often advise companies and brands to fix their user experience and user interfaces when introducing products. The same applies for SEO.
- If your website is hard to navigate, and if content is hard to find, your users might not visit your website at all. This is why both function and form appeal to users.
- See if your website’s headings, interfaces, and navigation bar can easily access sections of your website with content. Your website can’t be just beautiful; it has to be useful.
- Likewise, your website with the “best content” won’t have much use if said content isn’t read.
Your website lacks proper on-page SEO
A lot of people say on-page SEO greatly helps increase your site’s rankings. This is because on-page SEO is proof that your website is optimized to give your audiences the best experience possible.
- You know your website lacks good on-page SEO when you find it hard to search for content, or if you don’t find it entertaining to read their pieces.
- Are keywords scattered aimlessly and do they fill up articles? Are there alt image tags, headings, and title tags in images?
Your website lacks traction on its niche
One of the reasons your website might be struggling in terms of SEO rankings is its presence itself. If you haven’t gotten a way to increase your traction in other channels like social media, you’ll experience double the challenge in terms of ranking.
- If your website’s content isn’t shared in your social networks, or if your site’s content isn’t worthy of posting in other blogs, you might be in big trouble in terms of your rankings.
What’s The Next Step?
If the points above match some of your predicaments, it may help formulating a stronger SEO strategy. However, you first need to rectify the problem at hand. According to Moz, you may want to correlate some problems with a few starting solutions:
- Technical and on-page issues may get a fix after being re-indexed: Sometimes, technical blunders in your SEO might be resolved with a new crawl and index. This generally happens within a few weeks, or more if you have a lot of pages for Google to check.
- Spam penalty and link issues might take months to resolve: If you’ve managed to repair bad links and spam problems, it might take months or even years to fix. This depends mostly on Google’s algorithm, and especially if new roll-outs take your changes into account.
- Fixing pages in a problematic section may not show immediate results: If you’ve figured out a problematic section, it helps to fix some of its pages. However, you can’t just expect results overnight. Even if some pages have shown good performance, the entire section itself might not gain traction. If such is the case, you might want to replace them entirely.
- Sometimes it’s better to replace than to upgrade: If you’ve experienced consistent low rankings even after fixing a few pages, you may want to replace pages entirely. This means it might help if you redirect pages to newer versions, and adopt a new UI accordingly. This “refreshes” Google’s crawlers, and gives them something new to see.
SEO Ranking: Check Why It’s Low ASAP
It’s true that SEO ranking has a lot to do with how much you invest in website SEO, especially during the web development process. However, it’s also wise to be vigilant with the way your business website performs as soon as it’s launched and with every update you release. When you notice drops in your SEO ranking, you need to see if any of the above points are happening so you can find ways to form remedies and adjustments to deal with them immediately. If you want someone to do a more detailed check on your website SEO ranking, our team at Pnetform web development can do it for you.