Deciding to make a website development plan for your company is a huge step towards a successful digital presence. However, even if the goal is for your site to attract prospects, leads, and customers to your company, your website may not be able to do this successfully without the right pages.
This can be a bit tricky for some business owners, as various businesses do have different sections and pages in their respective web design. So what web pages does your site need to possess?
When you make a website for your company, it’s not “just” about having a website to begin with. Remember, a person’s first impression on your business is likely on how you mix and match your website design. Add this with the fact that 88-percent of online consumers may not want to return to your website because of a bad encounter, then you might be in trouble if you don’t optimize your website needs.
Just “having a website” might not be enough to get you the kind of digital presence you need. This is especially if a huge part of your objectives is to have prospects, leads, and customers visit your website often. While having a functional website does serve as a good first step for your marketing needs, you can get the most out of your digital presence with the right web pages. Here are some of them:
Reveal Your Website Development Services and Offerings in the Best Way Possible
A dedicated and personalized Offerings and Services page allows you to make sure your audiences remain aware of what you can offer. Regardless if you have products or services (or just one of the aforementioned), presenting them in a clean and proper format makes them more appealing to your users. Make sure this dedicated web page has options for viewers to customize the kind of offerings they want from your site.
Help them Get Access to Good Content
A dedicated Blog page ensures your audiences have easy access to content you create. This also differentiates your site’s offerings and services as well as your branding “message.” Your blog page allows you to communicate your knowledge and expertise in your niche, which can establish you as a reputable member of your community.
Let your Audience Know Who You Are
Your About Us page acts as your branding’s curriculum vitae or resume. Imagine the hassle trying to communicate your brand’s message, services, and offerings whenever a customer asks who you are. An About Us page does all that work for you in one go. This page allows you to place all the necessary information your audience may possibly need to get to know your brand and its role in your niche.
Give Your Customers A Way to Communicate With You
Some might see the Contact Us page as a waste of space, as it’s really just a page that lists contact details. However, viewers actually pay attention to the Contact Us page of a business website. This section allows you to indicate just how you can be reached across all potential channels. This ensures your audiences always have an easy way to establish communication with you.
Answer Immediate Questions Before They’re Asked
A Frequently Asked Questions corner give you the opportunity to give users with easy to access ways to answer the most common concerns they may have with your products and services. This helps not just save time and energy on your end, as your sales team won’t have to deal with the same problem all over again. However, this ensures your viewers are aware of how dedicated you are to improving their experience.
Give them A Way to Interact with You and Others
If possible, a Forum page allows your customers to interact with you and the rest of your team. Forums can be used by your customers to inquire about specific concerns regarding your products and services. These also allow you the opportunity to answer their concerns directly.
A Matter of Purpose, Practicality, and Expectations for Your Website Development
Website pages and sections aren’t just a numbers game. If the above were to be any consideration, the best business websites work not because they have the most web pages. Rather, it’s about figuring out which sections and pages work best for the kind of objectives you have for your business, all based on their web design.
Choosing the right features and sections of your website has a lot to do with the way you want to present your website to your intended audience, and how you want them to interact with you.