Content may be king, but in the visually driven World Wide Web, your web design is just as important, if not more so. It goes without saying, there are many things that go into web designing and developing an efficient and engaging website.
Here are the top four factors worth considering:
Purpose of Web Design
Whether you are in e-commerce, looking to launch a personal website, or even if you just want an online presence for a traditional brick-and-mortar business, the first thing to consider in web development is the purpose of your website. While some web design elements, like readability and ease of navigation, are universal, an online shop would have very different requirements from an creative portfolio.
A corporate website will look nothing like an influenced blog. Before you even begin with web designing, you must be very clear about your site’s purpose. This will inform all other web design decisions you will be making.
Level of Customization
You don’t need a degree or even years of experience to launch your own web design. Many website builders offer simple and user-friendly options with no coding required. It’s just a matter of dragging and dropping.
For many small businesses, simple e-commerce sites, or personal websites, a template design with some minor tweaking and customization will suffice. However, if none of the available templates are working for you, you can always opt to build a custom website from scratch, whether by yourself or outsourced to a web developer and designer.
People spend more time on their smartphones than they do on desktops or laptops, which makes a good case for prioritizing mobile responsiveness when it comes to your website design. You want your target audience or customer to be able to view and successfully use your site in screens of different sizes and orientations. An effective web design means that your interface, design elements, and layout functionality seamlessly translate across all platforms: mobile, tablet, or desktop.
Web Design Maintenance
Launching a website & its design is not a one-and-done deal. There’s the matter of fixing bugs or updating the design. Consider your skill level and the time you can spare taking care of back-end issues.
Is troubleshooting something you can do yourself or do you need to hire someone else to do it? Some website builders offer a very simple content management system and 24-hour customer support, making it the more user-friendly option.
Your web design is not set in stone. It needs to and it should evolve and iterate with you or your business, as well as your audience.