If you want to “get into SEO,” you might have heard the phrase “content is king.” And this makes absolute sense. After all, good content alongside effective branding will definitely grab the attention of both search engines and customer prospects to your general direction. And if you continue to make good content, the likelier it is for you to actually gain better traction for your brand. This is also why more and more content marketers continue to find ways to get their content to appeal to a wider audience through the years. Creating top-notch SEO content matters more this 2019 and moving forward, as businesses and industries continue their transition to more automated and at the same time personalized experiences. If you’re interested in getting your brand out there, you’ve got to know not just how to get your content out there, but exactly why this can help your digital marketing efforts.
Our team here at Pnetform Web Development can help you jumpstart your content marketing strategy. After all, good content can definitely increase traction to your company. More importantly, though, it helps to know just why your brand’s 2019 push should involve good content. In this article, we’ll explore various trends that have sprung up in the content marketing scene this 2019, and will likely continue to make waves in years to come. And while a lot of these trends might not be useful for your goals immediately, putting them into consideration has a huge potential of getting you and your content out in the open for more to appreciate. Take careful note of the points below to ensure you’re well aware of this year’s popular content marketing trends.
- Plan what you make appropriately: Even if you know you can make rockstar content search engines and your audiences will love, it helps to be careful. It pays to be extremely careful, in fact, as it can benefit you to properly plan for your SEO approach. Aside from reading these kinds of articles, it also helps to be aware of precisely what you want to achieve in SEO, how you want to do your approach, and how you can record your progress. Getting a plan as early as Step Zero will ensure you have a good “flow” to follow while fulfilling your plans.
- Talk about what people will want to talk about: Aside from talking about popular topics within your niche, it might also help to actually tackle topics you think people might eventually talk about. Planning, research, and analysis are key skills you need to make effective use of this advice. Try to be on the loop on not just what people talk about, but also try to predict how these topics can “evolve” into things they will talk about in the future. The earlier you make content on concepts audiences can be interested in, the better.
Use keywords that work for your needs: Keywords are important – this much we are all aware of. How important, though? Always remember that keywords help search engines zero in on exactly what you want to talk about. A common mistake here is that a lot of writers tend to work on topics with “given” keywords. And while this helps in general, it’s important to remember that search engines log your keyword not just because it’s mentioned, but it’s used in a way that actually makes sense. If you want to “make sense,” don’t just identify keywords you like. Rather, identify keywords you know you can use naturally across your content.
- Multimedia can propel your content: If you want to get topnotch SEO, don’t be afraid to branch out from writing blogs into making more dynamic pieces. Consider producing materials for different aspects of your brand, and in different areas. Don’t hesitate to make videos or even vlogs about your business. It also helps to keep an active eye on things that can be transformed into media content. These include stories, jokes, actual projects, or even testimonials from customers. Take advantage of the potential of film, graphics, and photography, and even social media.
- Prioritize your users’ experiences: User experience is something you don’t really expect to come up with a piece about content, but you can actually help boost user experiences through writing efficient content. Try to analyze and gauge just how long users stay in your website, and try to make content that fits that description. If a user stays in your website for approximately three to five minutes, try writing content fit for that timeframe… and then try writing longer, more interesting pieces. You can use your user experience model to your advantage.
- Build your network and connections: When you want to amp up your SEO, it’s not just about making good content. It’s also about knowing just who gets to see your concept. If you want to get more traction SEO-wise, you need to learn how to do link building and link outreach. Try searching for people, institutions, pages, and groups that might be willing to share your article on their page. You can also try to make sure your SEO strategy puts into consideration getting to know exactly what particular audiences and connections you want to bring in for your company.
- Go for lasting and fundamental concepts: In speaking of building a network, you should make content with a “content network” in mind. Simply put, this should serve as your roadmap of content to write across a given period. This also helps to make sure you’re always on the loop what you have to write, and what you have to update. Don’t forget to ensure the content you write not only can be useful for a long while but also fundamental enough so other websites and pages can find your content reliable. This also ensures you have a good list of content to work with.
- Update your content when necessary: It helps to not just make content. It’s just as necessary to know when to update your content. A lot of people usually say that “lasting” content works well for views. And while this works, we forget a simple part of the formula: “lasting” isn’t always “useful.” And sadly, people actually prefer the latter. When you write content, make sure it’s clear and concise but also flexible enough to add updates when necessary. This helps you gain more control on your past content, and make sure they still relevant today.
- Remove content when it’s inconvenient: Lastly, it’s important to not just add and update content but to know when to remove the content as well. This isn’t to say just haphazardly discard content you don’t need. Rather, you need to constantly put your content under watchful eyes as their worth can easily lower across the times. More people become popular, more factors of the algorithm can mess up statistics, and other things have arrived to force content marketers into another phase of adaptation. Point is, remove content that’s becoming outdated or extremely niche to the point they’re not being viewed anymore.
With the above in mind, always remember that good content isn’t just about making content that lasts. Rather, it’s about knowing how to make sustainable, flexible, and evolving content. Always take note of what keywords you’re using, what distribution methods you take advantage of, and who you’re sending your content to. It helps to make a good assessment of content strategies you use now and what strategies are sailing this year in order to identify which ones can best sustain your chosen marketing goals. It helps to stay on top of your content marketing strategies to ensure you’re pursuing the most efficient trends, and that you’re making effective use of your money and resources. The points below will hopefully enlighten you to these popular trends.