Graphic styles that cater to Western audience will vary greatly for graphics you want to cater for your audiences in Hong Kong. And graphics you want to use for a website will vary differently from graphics you want to use for your social media accounts. These are some of the key differences you need to take into account if you want your brand to be memorable to a specific audience.
And missing any one of these could put your hard work, money, and time to waste. If you want to appeal to your Hong Kong audience, you’ll need graphic design that makes effective use of design principles fit for a Hong Kong audience.
Graphic Design Principles: It’s Mix And Match The Right Way
When you’re looking towards improving your graphic design game. You’ve got to understand that it’s not always about following the latest trends or just following a set template or format. While having a theme and a consistent appearance is good for branding, it helps to keep your graphic design approach flexible, versatile, and varied. This means having to study not just graphic design principles in themselves. But how they can be weaved together, especially in the context of a theme and a medium.
Given how social media has become such a staple in today’s society. It makes sense to want to make graphic design that’s capable of capturing the attention and appeal to audiences. This is especially more so if you want to get into an audience landscape like that of Hong Kong’s. In the tips below, you’ll see not just the design principles in themselves, but also how you can apply them in the context of improving your brand’s social media presence.
- Build a plan and be consistent with it. Your social media graphics will gain a lot more traction if you build a plan to go with your multimedia pieces. What message do you want to convey to viewers? Do you want to follow a specific theme or a specific art style? Be consistent with how you want your branding to appear through your artwork, so you form a “unified” picture your viewers will recognize.
- Identify elements of your branding you want to include. When we say you should include your branding to your ads, we’re not just saying include a logo. You should include primary and key elements of your branding to your graphics. These include dominant colors and shapes, words and taglines, mascots and key symbols. As well as your “voice” or your approach to your branding.
- You need to identify your target audience very early on. When you make your designs for posts, make sure you’ve got your intended audience in mind. This makes conceptualizing your designs easier. What sort of readers and viewers check your content? Is this the kind of audience you want? If so, what sort of content do you think will keep them on your site? If not, what kind of content will attract new viewers to your social media platforms? This isn’t overtly artistic advice in itself, but it can make ideas flow in your head much easier.
- Consider your social media tools with every design. Don’t put landscape photographs on Instagram, because it prioritizes square images. Make pictures in Twitter short and sweet and engaging, so it gets a lot of traction. On Facebook, make sure you utilize various kinds of multimedia. Know your medium well, so you can pull off your plan properly. Knowing the limitations and requirements set by specific social media platforms can help you get creative without wasting your time and resources into making good designs for wrong media.
- Build upon a central theme or design. If you want your graphics to have better impact to audiences. It helps to start with a main or central theme. Say, for instance, if you want to make a graphic for a new meal in your restaurant, you need to put your meal front and center. Likewise, if you have a promotion or a discount period, you may want to put customers front and center. You can help your design gain better traction with your audiences with a central theme.
- Sizes matter everywhere. When we talk of size, we’re not just talking about the size of images, or the sizes of types and texts. We’re also talking about the way everything flows together, as size matters in a lot of aspects. Make sure important words and phrases are assigned bigger fonts and type sizes, while less-important words are smaller. The same applies to graphics – the more important an image or a shape, the bigger it should be. You should also pay attention to how much detail goes into your graphic, as too much of details can overwhelm your users.
- Guide your users’ eyes. Graphics that make use of good design showcases good artistic skill, but design that helps navigate users showcases design prowess. If you want to appeal to your audience better, try to guide them throughout the graphic. What words do you want them to see? What details do you want them to spot first? Try to make use of shapes and visual cues to direct them where they have to look.
- Take advantage of contrast. If you want your designs to make a bigger impact, take advantage of how colors play out in terms of contrast. Use contrasting color palettes in order for your graphic design to have more oomph and more impact. Some examples include red versus blue, magenta versus green, and purple versus yellow. You can try mixing and matching these colors to see for yourself how certain color combinations pop – and use these “popping” effects to emphasize important messages as well.
- Make use of white spaces. A lot of people know white spaces as parts of an artwork that can serve as “breakers” for eyes to rest. In terms of graphic design, you can use white space to emphasize important aspects of your work. Make use of white space so you can navigate the eyes and direct them to important parts of your artwork.
- What sort of emotions do you want people to feel when reading your posts? Your posts don’t always have to be flashy, especially if you’re building off a specific message. You need to take different approaches when your message is exciting, inviting, or reflective.
Creative Design: All About Theme, Message, Meaning
As stated above, graphic design for your social media isn’t just about showcasing your products and services in fancy graphics. Animation and multimedia. It’s also not just about creating and producing creative content for the sole purpose of getting yourself known and viral in your market. Effective graphic design for social media means finding the best tools and the best creative means to engage with your audience. In the most visually-stimulating experience as possible.
A huge part of this lies in understanding not just how your chosen medium – in this case, social media – works. But also how it affects the lives of its target audience and your intended market, and how your brand can blend everything together. This means mix and matching concepts and themes with ideas and culture in order to create social media content. That’s not only specifically catered to professionals in Hong Kong, but also fit for other markets as well.
If the above tips seem overwhelming. You can also seek the help of a reliable graphic design and branding team also based in Hong Kong. Pnetform Web Development and our team of graphic designers and creative staff can definitely not just add spice to your social media thrust, but also ensures your branding stays on-point and faithful to your company vision.