People in business often say “going digital marketing” should be the way to go. After all, most – if not all – markets have become accessible through various digital media and platforms. Your website, for instance, should be equipped with the right features, the right content, and the right web design to gain traction with search engine optimization (SEO). So you follow good web development principles, and you make a website that follows every trick in the book. However, why aren’t you getting good website conversion?
Here are some of the reasons why your website might not be converting customers:
Are you targeting the wrong audience?
When we establish a brand and a website, we most likely have the “ideal” audience in mind. Sometimes, we tend to exaggerate and think the more views we have, the better we are performing. Granted, website views have a lot to do with how accessible your website is. However, if you’re only getting two (2) customers out of 10,000 views, your conversion might not be how you like it to be.
- Unless you’re out for fame, you need to start making sure the branding you have actually connect with your audiences. You can do this by improving your content, and reaching out to actual members of your niche. Always remember that content you release should be relevant to your customer’s needs. This means your content should be engaging, interesting, and contain information your audiences will need about your niche.
Are your website elements easy to navigate and traverse?
You might have interesting and engaging content. You may even have excellent products and services. However, if your user experience makes it hard for consumers to access your content and services, you may not be making the most out of your conversions. Imagine having a restaurant with no tables and utensils – customers won’t be enticed to eat, right? This is the same with your website. If your web design isn’t intuitive, approachable, and navigable, then customers might not want to continue with your services.
- People rely on smartphones now more than ever. In fact, 64-percent of smartphone users actually expect sites to load in less than five (5) seconds. User needs pressure websites to make sure they are compatible with mobile browsers too. However, if you provide users with a mediocre smartphone experience, your site might not get good conversions. Try to provide an intuitive and smart mobile user experience, where your website is actually tailored with their experience in mind.
Are you suffering from low website speeds?
This can actually make or break your performance in terms of conversions. In fact, 70-percent of consumers who had bad experiences with a website might not buy from that site again. Moreover, you’re likely to lose viewers if your site loads more than three (3) seconds. Try to make sure your coding, browser compatibility, applications and plugins used, as well as web design actually don’t take a toll on your website speed.
Are you underusing your Google Analytics?
While a lot of website owners might say studying another analytics app might be a bummer, Google Analytics can be a gold mine of insights. When you subscribe to Google Analytics, you will be provided with a whole host of devices to track your website performances. You’ll be able to see everything that affects your site’s conversions, which can give you extremely valuable insight as to what works and what doesn’t.
Are you helping your customers through their journey?
A lot of successful marketing has to do with making sure your audiences know exactly what you need from them. This doesn’t mean you should force them into buying your products. Rather, you should help your visitors have a better understanding of your brand through intuitive branding and marketing strategies throughout their customer journey.
- You should be familiar with your customer journey, and how it can be fulfilled in your website. What elements of your website allow them to get to know your company and your products? Is buying from your website easy? How can they speak with your representatives?
- You need to be precise and direct with your calls-to-action. Buttons that help audiences buy or avail your services and products should be enticing and make them eager to click or subscribe.
Achieve Website Conversion With Planning
When our team at Pnetform web development make websites for clients, we make sure the websites we create remain flexible. This isn’t because we’re making room for clients to experiment and make mistakes. Rather, we want to ensure you get to approach web development with a constant perspective of proactive planning. With the above in mind, remember to approach website conversion from a webbed point of view: don’t think of your website as a separate entity. Rather, your site should be the first place that reflects your various plans for your branding.