2019 marks the beginning of a huge digital marketing revolution, as the numerous improvements in various fields do require marketers to be more strategic in their approach to showing off the value of their brands and services to others. This doesn’t mean it’s going to be extremely hard pulling off campaigns, though. Platforms such as social media have made it extremely easy for marketers to reach their audiences, which makes this year quite the exciting year to pull off community-focused campaigns. Thing is, which social media platforms do you choose?
- Facebook still works for a global audience
- Twitter is a fast way to engage with multiple users
- Instagram appeals to a huge audience for visuals
- LinkedIn works for more professional spheres
- YouTube works wonders for video content
Facebook still works for a global audience
If you hear the word “social media platform,” Facebook will most likely come to mind – and for good reason. Facebook has expanded to become quite a huge medium for users and brands alike, allowing businesses to tap into their audiences in a single platform. Facebook allows you to showcase your products in pages, gather audiences in groups and communities, post pictures and videos, and even buy and sell products in their marketplaces. In a website that strives to provide almost anything you need for a virtual society, Facebook works a lot in your favor.
- Facebook is generally free, which means even making your pages will be no sweat to you and your social media team. Facebook has paid features such as “boosting” your posts and advertising for a fee, but these are highly optional. This means you can make such a huge social media presence without even spending a lot of money.
- Facebook shouldn’t be a substitute for your blog, though, and as such it might be tricky leading people to read your posts, but Facebook in itself contains a whole lot more in terms of content. Social media-wise, Facebook can definitely get your reader’s’ attention. However, you need to put just as much emphasis on making the rest of your website content just as interesting.
Twitter is a fast way to engage with multiple users
If you want to be fast and loose when it comes to engaging with your audiences, Twitter is a good way to get your brand exposed to them. This is especially if your social media thrust involves interacting more with your audience members. Twitter allows you to post short messages, videos, and photos that allow you to access an audience in a fast and straightforward fashion.
- Hashtags and easy access to profiles make Twitter such a huge platform for sharing and spreading your brand’s vision and messages to a huge audience. Not to mention, you can go fast and loose when sending short messages to attract the attention of a lot of people. Twitter provides more of a “personal” experience courtesy of its news feed, which acts like a way to get to know a lot of people with short inquiries.
- Twitter isn’t for all brands, though. Twitter is best used when your branding relies on establishing a “personality” people can relate to. This means buy-and-sell and eCommerce brands may find it tricky to simply just market their products on Twitter, unless they find a good way of sharing their products in an interesting fashion.
Instagram appeals to a huge audience for visuals
Visuals have always been appealing to people, especially with their ability to invoke emotions and certain feelings. If your brand and/or services rely on artistic portrayals of products or showcasing beautiful sceneries and graphics, Instagram is definitely for you. Instagram allows users to focus on creating stunningly artistic and graphic displays of art that can definitely grab audiences. Influencers and other brands have taken advantage of Instagram’s features to introduce their products to the world in quite the appealing fashion.
- If your brand relies a lot on creating graphics and stunning pictures, Instagram can be an extremely good platform to showcase your multimedia content. This can effectively not only boost your appeal to your audiences, but can even consistently help establish your branding through aesthetics.
- If your branding isn’t strong with graphics and multimedia content, Instagram might not exactly be the kind of platform that’s suited for your needs.
LinkedIn works for more professional spheres
If you’re looking for a more professional audience, LinkedIn helps you connect with millions of professionals across the world. LinkedIn has started to gain more traction by giving its users the ability to make and share articles, and even post videos and pictures, to the rest of their professional followers. If your brand wants to focus on attracting more professionals, LinkedIn can be the perfect social media platform you can benefit from.
- Professionals and businesses related to professionals can benefit a lot from LinkedIn. This platform allows you to form profiles for yourself and for your company that can help you to build a good network of not just fans, but supporters as well.
- LinkedIn, despite being a formidable platform, isn’t exactly friendly to non-professional forms of content – at least not yet. LinkedIn is still built to be a platform for professionals to network and connect with each other, which means LinkedIn is really best used to build a network on a more professional level. This platform might not do much help if your brand isn’t geared towards professionals.
YouTube works wonders for video content
If your focus relies more on creating video content, there’s perhaps no other medium to best show this to your audience than YouTube. The platform is perhaps the longest-running video streaming services available, and its millions of videos – and millions more who tune in to their favorite creators – have allowed YouTube to prosper and be a viable medium for multimedia content. Not only that, but its capacity to provide a space for advertisements for brands and for its capacity to help brands profit through their videos make it quite a profitable medium.
- YouTube can give your brand huge benefits when it comes to video-based content. If you market your videos correctly, not only can you get a lot of views and potential profit, but also a huge following that can directly lead to purchases.
- Despite its huge audience, YouTube is still primarily a video streaming platform. This means unless your business is really video-focused, you’ll still likely need the help of another platform to boost your brand presence in other non-video aspects.
Social Media Platforms for 2019: Who Are You Looking For?
Perhaps the best way to approach the question of the best social media platform for 2019 is to look at it from the perspective of someone looking for an audience. What sort of people are you looking for? What sort of message are you going to send? Answering these questions can point you to the best platforms you could use, with their many features becoming quite the deal breaker for a lot of consumers. This means you need to settle your approach first before you look for the platform you like, or you’ll be overwhelmed.